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Priceless video from

If you want to know why Wallstrip is the toast of the financial blogosphere, check out this hilarious video profile of Caterpillar from the summer of 2007 (or watch it again if you saw it first time around). The brass at Cat decided WallStrip wasn’t “a good fit” for the Mighty Yellow’s image and refused to set up an on-site visit where the hostess could try her hands at the controls of a shiny new loader. The results are priceless:

Fate had the last laugh: Cat’s down over 50 percent since refusing play along with Wallstrip. Coincidence? You decide.

(I guess I know what’ll happen now when I request a tour of the dealership down the road.)

Addendum: I’m sure Cat Public Affairs is far too sober and serious to have anticipated this outcome, but it strikes me that their refusal to play along guaranteed this video would be twice as funny. Law of unintended consequences is such a nice thing.

2 comments | Permalink | Tags:
Tom Mangan posted at 10:24 pm January 18th, 2009 |

2 Responses to 'Priceless video from'

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  1. Just me says:

    Actually, fate did have the last laugh: the actress in this video was last seen doing Crest white strips and birth control commercials. 🙂

    Permalink | Posted January 20th, 2009, at 10:47 am
  2. tom says:

    Just me: Nice one!

    Permalink | Posted January 20th, 2009, at 11:01 am

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